Speaker Spotlight

Grooming Track

In 1998, Joey purchased the Nash Academy in New Jersey which he owned and operated
until 2008. Now a well-known pet industry speaker and judge, Joey has been nominated 14
times for the Cardinal Crystal and Barkleigh Honors awards. He has been enthusiastically
involved with Intergroom International for 33 years and has been instrumental in expanding the
organization's reach into Belgium, Italy, and France. Joey is one of the original members of the
International Judges Association and has made many television appearances. Today, Joey
continues to innovate and explore new dimensions in the pet care and grooming industry. In
early 2009, Joey became part of the Animal Radio on-air staff where he is known as "Dog Father."

Day 1  -
Part 1- The cost of doing business

Does anyone actually know how much money comes in and how much money goes out when you are
operating even the most basic grooming business? Did you ever wonder how you could be working so
hard but not getting the return that you would like? Understanding what your operation is costing is vital.
It’s the only way that you can make legitimate life goals and gain. This seminar is going to take you
through the ins and outs of understanding and changing your every day operational cost to work best for
you.

Part two— The price is right-
Do you just pull prices out of the air or do you actually know what you need to be charging for your work?
Are you sometimes leery about asking for the prices that you feel you are worth and want to  learn how to
justify them confidently? There are many factors that determine the price that you need to be charging for
the grooming that you do. Do not just call the other salons down the street and actually figure out how to
make the money that you need to find the right price for your work.

Part 3-
The art of the deal-
Sometimes we get so focused on just grooming, the dog that we forget about all the things that we can
do to not only add on services, but to make sure that the pets in your care are done to absolute perfection
due to the methods, products, and care that you you offer. The art of the deal is within you so let’s learn
how to pull it out of you because it’s something that you do every day. It’s time to get paid for what we
already know.
Day 2

Part 1 -
I see you - The best way to explain this seminar is if they don’t know you’re there or what you are about
you’re not going to do business. Plain and simple, probably the most important seminar that I can offer
you. Master being the most visible grooming business in your area.

Part two-
It’s a life experience- Did you ever wonder why that no matter where you go, grocery stores, restaurants,
or just anywhere out and about and you hear people talking about their pets? If you are a student just out
of grooming, school or an accomplished pet professional your stories are valuable to your current and
potential clientele. Learn how your journey can make you enough money so you can make the life
experiences that you desire

Part 3
The time machine -  51 years of excellence. The dog father has been in  the grooming industry for 51
years. Stagnant has not been a word that has been in his vocabulary as he takes on his largest and most
taxing venture in the pet industry today at 60 years old. I have seen everything from the pyramids to
electric cars of the grooming industry. Ask me any question that you want. This is a round table, open
discussion for everyone to get involved in.

Summarized version:

Join industry legend The Dog Father for two powerful days of business education at sea that will
change the way you run — and think about — your grooming business. Day 1 dives into the
numbers and strategies that often go overlooked. In “The Cost of Doing Business,” you’ll learn
how to truly understand your expenses and make your operation work for you. Then, “The Price
is Right” tackles one of the biggest challenges in the industry: pricing with confidence and
accuracy. It’s time to stop guessing and start charging what you’re worth. Finally, “The Art of the
Deal” will show you how to maximize the value of each groom through thoughtful upsells,
service enhancements, and client education — all without feeling salesy.

Day 2 is all about visibility, connection, and long-term vision. In “I See You,” you’ll learn how to
become the most recognized and sought-after grooming business in your area — because if
people don’t know you’re there, they won’t book. “It’s a Life Experience” focuses on using your

personal journey to build client trust, brand loyalty, and even new revenue streams. Your story is
more powerful than you think. The day wraps with “The Time Machine,” a unique roundtable
where The Dog Father shares insights from 51 years in the industry — and invites you to ask
anything. It’s honest, unfiltered, and packed with the kind of wisdom you only get from lived
experience.

This two-day experience is all about clarity, connection, and leveling up — all while cruising with
an inclusive, supportive community.